Consumer India has 14 ratings and 3 reviews. A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha. Consumer India is a must-read for those who want to understand the cultural Dheeraj Sinha is currently chief strategy officer at Bates India (a WPP Group. Dheeraj Sinha’s intelligencevividly illuminates the intersection of culture Consumer India is a must-read for those who want tounderstand the.
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His writing simultaneously reflects him asa ” sutradaar ” telling the captivating story of a changingIndia, even as it does so with the unbiased and expert credentialsof the ” computerji ” he describes here. He lives in Mumbai with his wife and five-year-old son. Sandeep marked it as to-read May 11, Want to Read saving….
It doesnot just map mindset changes; it does so with the certainty of aperson who has lived the changes as much as he has witnessed them. Retrieved from ” https: Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful.
Entertainment for the Taste Buds. Dheeraj Sinha A look at changing India. Three Generations, One Big Market. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Fantastic book on India and its consumers! Needhi Sharma marked it as to-read Sep 07, Archit Raheja marked it as to-read Feb 28, Apr 09, Keith Smith rated it it was amazing.
Thanks dneeraj telling us about the problem. I look at consumption through the lens of changing culture. Enjoy the ride on Dheeraj’s time machine!
Consumer India: Inside the Indian Mind and Wallet
Published February 8th by Wiley first published January 1st Consumer India is a must-read for those who want tounderstand the cultural evolution of India with its nuances.
Divya Gonnabathula rated it did not like it Oct 05, Dheeraj insightfully gy the rapid changes he chronicles with the assimilative fabric of India; where “and” trumps “or.
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Want to Read Currently Reading Read. The Currency of Emotion. Brand Equity dhesraj a mostly favorable review, criticizing Sinha for utilizing “bland business terms” while commending him for the “range and breadth of sources from which Dheeraj draws his data points, and mines them for insight.
The examples in the book help you relate to the on ground realities and challenges for brands.
To see what your friends thought of this book, please sign up. For years, I have marveled at how Dheeraj’sinquisitive brain continuously churns away to make ihdia ofeverything he observes. A richly insightful account of one of the most significant transformations in the world today.
Bhavik Doshi rated it it was amazing Jan 30, It describes how the modern indian women is balancing between traditional values and modern needs.
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No trivia or quizzes yet. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances.
Inside the Indian Mind and Wallet. Tinu Jain is currently reading it Jan 24, Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture.
Siddharth Mehndiratta marked it as to-read Aug 15, A look at changing India at. Dheeraj Sinha’s intelligence vividly illuminates the intersection of culture and commerce in New India.