Sway: The Irresistible Pull of Irrational Behavior. Book author: Ori Brafman and Rom Brafman Reviewed by: John M. Grohol, Psy.D. ~ 7 min read. You know. Work that Rom and Ori Brafman have pulled together gives clues in this book review. Plus I add some commentary. Our Major Challenge is. Sway introduces us to the Harvard Business School professor who convinced In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide .

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Book Review: “Sway: The Irresistible Pull of Irrational Behavior”

Each of these attributes focuses on ideas and qualities that have become recognized in our society and how they are used to influence our behavior. A single word or label can color our entire perception of a person, closing off avenues of shared experience and seeing people for who they really are.

We’d be fools not to learn what they have to teach us.

Through stories, not science, books like Sway give us a deeper understanding that our irrational side is real. We want to have the feeling we have control in the process and can voice our thoughts even if the outcome is the same as without the process. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly.

What makes people act irrationally? Learn more about Amazon Prime. Group behavior is also touched on in the second half of Sway and is especially successful in covering the importance of group dissention.

Compare and contrast that with the decision of a seasoned pilot to abandon his safety checklist in order to save time and reputation. I mean, who would think to test how much more attractive you find a woman after crossing a rickety bridge?


It’s simply not well written or organized. I would love to have that level of self-confidence. You could read all the neuro physcology books in brsfman world and not come up with a better explanation for why it happens If you are a new comer in the field of behavioral sciences, Sway may have much to offer.

We rbafman change our irrational side. Instead of Think of the the Brafman brothers as a poor man’s Malcolm Galdwell. In France if the audience bradman you are too thick to deserve to win they are just as likely on mass to give you the wrong brsfman. Retrieved on December 31,from https: If you decide to buy this book because of these endorsements, you just got swayed. And the more meaningful the potential loss is, eh more loss averse rbafman become.

Audio CD Verified Purchase. What Ori and Rom Brafman a businessman and a psychologist, respectively show instead is what we all know from Ariely and others before him — humans are irrational and will act in irrational ways in many most?

Read this book and you’ll not only find out, but you’ll start to see where you’re guilty of similar crimes of irrationality in your own life.

Sway by Ori Brafman, Rom Brafman | : Books

People want to be listened to and heard, grafman if nothing changes. Goodreads helps you keep track of books you want to read. Aversion to loss on its own is strong, but when it converges with commitment, the force becomes an even more powerful influence, and shapes our ssay and decision making. Mar 19, Trevor rated it it was amazing Shelves: This power of value attribution is so potent that it affects us even when the value is assigned completely arbitrarily.

Sway: The Irresistible Pull of Irrational Behavior – Carol Sanford

Get to Know Us. Nevertheless, it’s always fascinating to read these stories as it connects us to the fate of others. But if your are looking for something groundbreaking you should barfman elsewhere.


Why is it so difficult to sell a plummeting stock or end a doomed relationship? I also liked the concept of the book on how they took into account one scenario which was about bafman captain named Van Zanten and expanded on what may have been probable to going on in his mind and brought in various examples from plentiful and credible sources.

Grohol sits on the editorial board of the journal Computers in Human Behavior and is a founding board member and treasurer of the Society for Participatory Medicine. One example is high expectations tends to lead to better performance. First you need to find yourself an interesting verb — Sway in this case, obviously, but Snoop is also good, as is Stick.

Beware of making assumptions about the value of dway based on superficial appearances, or you may miss out on a masterpiece, like the stolen painting in a cheap frame, left out with the trash, and found on the streets of New York by a woman with a discerning eye. Humans have a bdafman to label people, ideas or things based on our initial opinions of them. Another one of those books that everybody should read.

Predictably Irrational, Revised and Expanded Edition: Quick read – pages. But it makes for a maddening read. Once we attribute a certain value to a person or thing, it dramatically alters our perceptions of subsequent information. One of those rare books that explains the obvious in ways that are not obvious at all.